The ultimate guide to help you drive B2B Influencer Marketing success…
“In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen.”– Amber Naslund When we look at Amber Naslund’s quote closely, we understand that there is great potential for growth and networking in the people […]
Trust Amidst Fear: Edelman Trust Barometer 2021
The latest Edelman Trust Barometer report highlights the changing trust patterns against the backdrop of the Coronavirus pandemic. Here’s our take on the 21st edition of the global survey and it points us to two opposing emotions. Trust and Fear. The Edelman Trust Barometer findings are based on an online survey of 33,000+ respondents from […]
Everything You Wanted to Know About Word-Of-Mouth Marketing In The New Normal But Were Afraid To Ask.
Change is scary. And the change of such epic proportions as we’ve seen through the pandemic … Well, if you’re worried, that’s normal. All part of the new normal, at least. There’s a potent mix of anxiety, fatigue, and fear in the air. Chin up though! It may all look like gloom and doom, but […]
Brand Advocacy: A Comprehensive Guide.
Good branding is at the heart of any successful business. We all know that and so we get on to achieving brand visibility – social sharing, billboards, glossy brochures … the works. But the most powerful of them all is a process called Brand Advocacy. Yet, even after all those marketing activities and the push […]
Employee Advocacy vs Brand Advocacy are they one and the same?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite two sides of the same coin and are interrelated. What is Brand Advocacy? We call it a system. A system for generating share of voice and […]
5 Ways the Power of Employee Advocacy Can Elevate Your Brand
Employee opinion is undeniably the best testimony of any brand. These don’t just hold promotional potential, but also encourage active employee participation at workspaces and beyond. This is made possible with employee advocacy programs. As an upcoming concept, employee advocacy offers exciting fresh opportunities waiting to be tapped. If accurately applied, employee advocacy can elevate […]
How To Build A Thriving Community For Brand Advocacy?
Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the consumer community, B2B marketers are increasingly placing their buying decision on trustworthy peer recommendations. According to Google research, around 60% of business technology customers run a search for peer testimonials prior […]
Is Brand Advocacy Similar to Employee Advocacy?
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advocacy platform. Brand advocacy and employee advocacy are quite interwoven, though dissimilar. What is Brand Advocacy? Organizations and brands must understand, who their brand advocates are. A brand advocate could be an employee, customer or […]
Amplify Your Social Reach With Brand Advocacy
It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best marketing arsenal that an organization can possess! Employees, partners, customers, and stakeholders can prove to be invaluable assets in your journey of advocacy and can help your brand awareness levels […]
Here’s How You Can Choose a Brand Advocacy Platform
Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, boost your sales targets and even hire appropriate candidates. Employees being the most important asset of the organization need to be appropriately utilized. Social media has drastically altered traditional marketing strategies by connecting numerous people at once with […]
